PEER COMMUNICATION IN SOCIAL MEDIA AND EFFECT ON PURCHASE INTENTION
نویسندگان
چکیده
منابع مشابه
The effect of social media quality and social presence on intention towards social commerce with the emphasis on educational services
Today, social media as a channel for offering educational services has become an extensive and effective educational tool for the students. This survey aimed to investigate the effective factors on intention towards social commerce of educational services among students. The statistical population included social media users at Isfahan university of medical sciences in Iran. 214 students were s...
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ژورنال
عنوان ژورنال: Pressacademia
سال: 2017
ISSN: 2146-7943
DOI: 10.17261/pressacademia.2017.735